Effective Date: [INSERT DATE] Last Updated: [INSERT DATE]

This Privacy Policy describes how Axenly (“Axenly,” “we,” “us,” or “our”) collects, uses, shares, and protects information about you when you visit, browse, or make a purchase from https://www.axenly.us (the “Site”), or otherwise interact with us. By using the Site, you agree to the practices described in this Privacy Policy.

If you do not agree with this Policy, please do not use the Site.

1. Who We Are

Axenly is an online retailer offering crockery, apparel (shirts), bathroom mirror designs, wardrobes, home décor, and related products.

Business contact details:

  • Legal entity: [INSERT REGISTERED COMPANY NAME]
  • Mailing address: [INSERT BUSINESS ADDRESS]
  • Email: [INSERT PRIVACY CONTACT EMAIL, e.g., [email protected]]
  • Phone (optional): [INSERT PHONE]

For any questions about this Policy or your personal information, contact us using the details above.

2. Information We Collect

We collect information in the following categories:

2.1 Information You Provide Directly

  • Account information: name, email address, password, phone number, and shipping/billing addresses when you register or place an order.
  • Order information: items purchased, transaction amounts, delivery preferences, and order history.
  • Payment information: payment card details and billing address. Payment card numbers are processed by our PCI-DSS compliant payment processors (e.g., [INSERT PAYMENT PROCESSOR(S), e.g., Stripe, PayPal]) and are not stored on our servers.
  • Communications: messages, reviews, ratings, customer-service inquiries, and any content you submit to the Site.
  • Marketing preferences: subscriptions to newsletters, SMS alerts, or promotional emails.

2.2 Information Collected Automatically

  • Device and usage data: IP address, browser type and version, operating system, device identifiers, referring URLs, pages viewed, time spent on pages, and click activity.
  • Location data: approximate location derived from IP address.
  • Cookies and similar technologies: see Section 6 for details.

2.3 Information From Third Parties

  • Social-media platforms, if you choose to link, log in, or share via them.
  • Advertising and analytics partners (e.g., Google, Meta) who provide us aggregated insights about Site performance.
  • Fraud-prevention and identity-verification providers.
  • Shipping carriers (for delivery status updates).

We do not knowingly collect Social Security numbers, government-issued IDs, biometric data, or precise geolocation unless explicitly required and disclosed.

3. How We Use Your Information

We use your information to:

  • Process, fulfill, ship, and confirm your orders;
  • Manage your account, authenticate logins, and provide customer support;
  • Communicate order status, shipping updates, returns, and refunds;
  • Send marketing communications (only where you have consented or as otherwise permitted by law) — you may opt out at any time;
  • Personalize product recommendations and Site content;
  • Detect, investigate, and prevent fraud, unauthorized transactions, and abuse;
  • Improve our products, services, Site performance, and user experience;
  • Comply with legal obligations, including tax, accounting, and consumer-protection requirements;
  • Enforce our Terms & Conditions and protect our rights.

4. Legal Bases for Processing

Where applicable law requires a legal basis, we rely on the following:

  • Contract performance — to fulfill orders you place with us.
  • Legitimate interests — to operate, improve, and secure the Site and prevent fraud.
  • Consent — for marketing emails, SMS, and non-essential cookies; you may withdraw consent at any time.
  • Legal obligation — to comply with tax, accounting, and other legal requirements.

5. How We Share Your Information

We do not sell your personal information for monetary consideration. We share information only with:

  • Service providers and processors acting on our behalf — payment processors, shipping carriers, warehouse/fulfillment providers, email and SMS platforms, customer-support tools, fraud-prevention services, and hosting providers. These parties are contractually required to protect your data and use it only for the purposes we specify.
  • Advertising and analytics partners — such as Google Analytics, Meta Pixel, and similar (see Section 6). Some sharing for cross-context behavioral advertising may qualify as a “sale” or “share” under certain state laws (see Section 8 for your opt-out rights).
  • Legal and regulatory authorities — when required by law, subpoena, court order, or to protect our rights, property, or safety, or that of our customers or the public.
  • Business transfers — in the event of a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of the transaction, subject to standard confidentiality protections.

6. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar technologies to:

  • Keep you signed in and remember your cart contents;
  • Measure Site traffic and performance;
  • Personalize content and recommendations;
  • Deliver and measure advertising on the Site and on third-party platforms.

Cookie categories:

  • Strictly necessary — required for the Site to function (cart, checkout, login).
  • Performance/analytics — help us understand how visitors use the Site.
  • Functional — remember your preferences (language, region).
  • Advertising — used by us and our partners to show relevant ads.

You can manage cookie preferences via our cookie banner (where shown) and through your browser settings. Disabling certain cookies may affect Site functionality.

7. Data Retention

We retain personal information for as long as necessary to:

  • Provide the services you request;
  • Comply with legal, tax, accounting, and regulatory obligations (typically [INSERT YEARS, e.g., 7] years for transaction records);
  • Resolve disputes and enforce our agreements.

When information is no longer needed, we delete or anonymize it.

8. Your Privacy Rights

Depending on where you live, you may have the following rights:

8.1 California Residents (CCPA / CPRA)

  • Right to know what personal information we collect, use, disclose, and “sell” or “share.”
  • Right to access a copy of your personal information.
  • Right to delete personal information, subject to legal exceptions.
  • Right to correct inaccurate personal information.
  • Right to opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising.
  • Right to limit the use of sensitive personal information (we do not currently use sensitive personal information beyond what is necessary to provide our services).
  • Right to non-discrimination for exercising any of these rights.

To exercise these rights, email us at [INSERT PRIVACY CONTACT EMAIL] or use the “Do Not Sell or Share My Personal Information” link in the Site footer (if shown). We will verify your identity before responding. You may also designate an authorized agent to act on your behalf.

8.2 Other U.S. State Residents

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights, including access, correction, deletion, portability, and opt-out of targeted advertising. Submit a request via the contact details above.

8.3 International Visitors

If you access the Site from outside the United States, your information will be transferred to and processed in the U.S. By using the Site, you consent to this transfer. Where required by applicable law (such as the EU/UK GDPR), we will use appropriate safeguards for cross-border transfers.

9. Children’s Privacy

The Site is not directed to children under the age of 13 (or 16 where applicable). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Data Security

We use commercially reasonable administrative, technical, and physical safeguards — including encryption in transit (TLS/HTTPS), access controls, and PCI-DSS compliant payment processing — to protect your information. No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security.

If we become aware of a data breach affecting your personal information, we will notify you and the relevant authorities as required by law.

11. Third-Party Links

The Site may contain links to third-party websites, plug-ins, or applications. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies before providing any information to them.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the “Last Updated” date above. Material changes will be communicated via the Site or by email. Continued use of the Site after changes are posted constitutes acceptance.

13. Contact Us

For questions, requests, or complaints regarding this Privacy Policy or our handling of your personal information:

Axenly [INSERT BUSINESS ADDRESS] Email: [INSERT PRIVACY CONTACT EMAIL] Website: https://www.axenly.us